eBook: The Ultimate Guide to In-House Apartment Marketing

 

Find out how to generate more leases on your own, in-house, so that you can cut outside marketing resources.


This is our flagship eBook, a 60-page PDF introduction to the art and science of in-house apartment marketing, filled with tips, tricks, and ideas for building your own internet web presence.

 

Begin improving in-house apartment marketing here.

 

 


eBook: How to Conquer the Craigslist Chaos

 

In October 2013, Craigslist changed their rules. What used to work with images, links, and other HTML no longer does. So, what are you going to do now?

 

In How to Conquer the Craigslist Chaos, we lay out a clear gameplan to get Craigslist back on track for your apartments. Find out exactly what happened and learn how to adjust what you were doing.

 

The changes to Craigslist are an opportunity for your community—will you take advantage of it?

 


eBook: A Crash Course in Apartment Website SEO

 

Search Engine Optimization (SEO) is a hot topic right now, and so there is a lot of misinformation out there about how to get your apartment website ranked higher on Google--and some of it could backfire and penalize your website, so it's critical to get the facts about SEO.

 

In this eBook, we provide practical, step-by-step instructions for doing quality SEO in the apartment industry. Don't get stuck buying high-tech snake oil for your property's website!

 

 

 


eBook: 20 Easy Apartment Marketing Ideas

 

In 20 Easy Apartment Marketing Ideas, we put together our most practical resource yet for boosting your in-house apartment presence.

 

If you are looking for tips for building outstanding visual content, highly effective websites that convert visitors into leads, open up floodgates of traffic to your website, and delight your residents with social media, this guide covers it all.

 

Get started improving your internet marketing presence today.

 

 


eBook: The Future of Apartment Marketing

 

The history of technology is filled with failures from products hailed as "the next big thing," so what makes the difference between success and failure?

 

Specifically, where should apartment marketers invest their time and energy on new marketing technologies to avoid make real gains and avoid falling behind?

 

In this eBook, we identify the emerging technologies that offer opportunities for real success.

 

 


eBook: Google AdWords for Apartment Marketing

 

What if you could focus your marketing resources on only the people who are looking for your kind of apartment, in your city, right now? With traditional marketing tools, that would be impossible.

 

But with Google AdWords, apartment marketers finally have a tool that can actually target qualified apartment shoppers with precision. In this eBook, find out how to use AdWords to generate the highest quality of leads and leases.

 

 


eBook: Survival Guide for the Solo Apartment Marketing Team

 

Do you have the sole responsibility for keeping your company's entire marketing engine running? You have a huge job responsibility!

 

In this eBook, we give practical tips to make your responsibilities more manageable. Find out how to streamline, automate, and outsource intelligently so that you can compete with any of the biggest companies who unlimited staff, money, and tools at their disposal.

 


eBook: Content Marketing for the Multifamily Industry

 

Content marketing is the most cost-effective marketing strategy for generating new business, but content marketing for apartment communities looks completely different than what most people out there are currently doing.

 

In this eBook, find out not only how to do content marketing, but how to do content marketing for apartments that actually generates leases.

 

 

 

 


Whitepaper: What to do About Negative Apartment Reviews

 

Apartment reviews play a critical role in your community's marketing, so negative apartment reviews are a huge problem.

 

In this whitepaper, we put reviews in proper perspective and lay out a step-by-step plan for dealing with negative apartment reviews.

 

 


eBook: 5 Advanced Apartment Marketing Ideas

 

5 Advanced Apartment Marketing Ideas has expert-level apartment advice to take your marketing to the next level. Learn how to move beyond tactics to develop a robust, fully-orbed apartment marketing strategy.

 

With 5 Advanced Apartment Marketing Ideas, find out how to navigate the various marketing channels available, how to use buyer personas, how to incorporate big data in your marketing decisions, and how to get the most out of your failures. Upgrade your marketing to "expert" today.

 


eBook: Apartment Marketer's Guide to Google Analytics

 

Do you know what is holding your website back? Google Analytics does. But even if you can get to all the data about your website that Google Analytics provides, that doesn't mean that it's simple to understand what it's saying.

 

In Apartment Marketer's Guide to Google Analytics, we break down how to use Google Analytics to evaluate your traffic generation sources and the effectiveness of your website to convert traffic into leads.

 

 

 


Resource: Strategic Marketing Assessment

 

Building a comprehensive internet marketing presence for your apartment community is a lot of work--even just identifying all the things you should be doing can be a daunting task.

 

So, to help you optimize your marketing (and to make sure that you haven't missed anything along the way), we built a self-guided assessment tool to score and evaluate your entire marketing web presence.

 

 

 


eBook: The Signal and the Noise: Apartment Marketing Metrics that Matter

 

More than ever, apartment marketers have incredible analytics tools at their fingertips to measure the effectiveness of their work. But, how are marketers supposed to sift through all of the noise in their metrics to get at data that actually matters?

 

In The Signal and the Noise, we dive into best practices for getting valuable, actionable information from your data to help you make smart adjustments to improve your business.

  

 


eBook: Six Common Craigslist Mistakes

 

Craigslist is the world's largest ILS, and it's free in most areas. But, it's easy to misuse Craigslist, wasting all of its lead generation power.


Don't waste Craigslist. Don't waste your time, your energy, or all your potential leads.

 

This eBook will help you make sure that you succeed on Craigslist by avoiding the most common mistakes of many of your peers.

 

 

 

 


eBook: "You Just Need More Leads"


Marketing Myths That are Holding Your Community Back


Not all marketing ideas are created equal. Sometimes traditional marketing ideas just don't work any more. Other times, new ideas sound good, but don't actually produce what they promise.

 

What marketing myths are holding your community back from the success that you want? In this 29-page PDF eBook, find out how to avoid the mistakes your peers are making right now.

 

 


eBook: The Essential Guide to Apartment Video Tours

 

The internet has changed the way people search for apartments, and marketers need to adapt. Specifically, prospective residents want video content to help them in their search.

 

But what kind of videos work best? How can marketers leverage their videos to qualify their leads? What practical steps can marketers take to get the most out of their videos. In this 20 page PDF eBook, we answer all those questions and more.

 

 

 


Whitepaper: How to Avoid Green Ghosting on Craigslist

 

Craiglist is a critical source of traffic for communities. Many people don't realize until it's too late, though, that all of their hard work posting to Craigslist has gone for nothing because Craigslist has green ghosted their posts.

 

Find out how to protect your traffic from Craigslist by avoiding green ghosting in this whitepaper.

 

 

 


Whitepaper: Confessions of a Web Salesman

 

One of the most expensive mistakes most apartment marketers make is to buy a website that becomes obsolete in only a few years--or even months!

 

Don't buy your next apartment website until you read the story of Mike Wittmann--one of our consultants who used to build websites for one-time fees.

 

 

 

 


Whitepaper: Why do I Need a Mobile Apartment Website?

 

Do you really need a mobile website for your apartment community? How much of the hype surrounding mobile marketing is just that--hype?

 

In this whitepaper, we take a solid look at the real facts surrounding apartment websites. Learn the facts and make an informed decision for your marketing presence.

 

 

 


Whitepaper: Rentping Media Case Studies

 

As an apartment marketers, you don't have the time or the money to waste on marketing that doesn't work. Before you make an investment, you need to know that you will get a good return.

 

That's why we put together this 30 page whitepaper filled with real data from real communities just like yours. Learn about the successes that your peers are already enjoying.